The London Edit is for our most prestigious clientele: modern gentlemen. (For those of you who preferred the bike shed to the classroom, "Edit" is a fashionable term for edition. London is the capital of the UK. The London Edit gent are men about town: men who own leather bound books, who drink whisky, don't do "off the rack and enjoy... well... the finer things in life. Men who just want the look with that ...je ne sais pas... but aren't poncey bastards.
For this collection we've taken inspiration from the City and gone for straight, classic, timeless pieces. Pieces that made the London gents what they are today. The brand's core DNA remains. Confidence, aspiration, style and escapism are all at the heart of The London Edit. Cheerio.
PLEASE NOTE THAT NO DISCOUNT CODES CAN BE USED ON THE LONDON EDIT COLLECTION.
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