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This is the 'most instagrammable bird' and it looks like the stuff of nightmares

Posted on 13 May, 2021

WITH its broad, menacing beak and wide eyes, the frogmouth bird - often mistaken for an owl - is an odd sight.

So much so that it has been crowned the 'most Instagrammable bird' by researchers at the University Hospital Jena in Germany.

Dr Katja Thömmes and Dr Gregor Hayn-Leichsenring studied how social media users interacted with some of the most popular bird photography accounts on Instagram.

Their research, published on APA PsycNet, examined more than 27,000 photos of birds across nine Instagram accounts with a combined following of nearly 3.5million users. The two researchers used an algorithm to record which birds attracted the most 'likes', relative to the number of times they featured.

The nocturnal frogmouth, once voted 'the world's most unfortunate-looking bird' emerged as 'Instagram’s most aesthetically appealing bird'.  

The researchers suggest that 'likes' for birds are not driven only by their aesthetic appeal, and that the frogmouth stood out because of it's 'anthropomorphic facial features', it's distinctiveness, and the context in which it was photographed. 

It's unlikely you'll see the frogmouth knocking around the UK though as they mainly live in Southeast Asia and Australia.