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This bizarre new watch trend is sweeping the UK

Posted on 12 October, 2018

By Jon Clarke

William Penn once said that time is what we want the most, but what we use the worst. And there’s a lot to be said for that. In a world so full of hour-sapping distractions - from zombifying technology to mundane commutes - we can quickly lose sight of the important things.

That’s why it’s important to wear a watch. But why are so many men wearing broken watches in 2018? Because fashion. Oh and largely because of famous artist, Andy Warhol.

What’s Andy Warhol got to do with it?

The polarising artist often wore a Cartier Tank watch that didn’t tell the time. In 1973, when asked why he does this, Warhol replied, ““I don’t wear a Tank watch to tell the time and I never even wind it. I wear a Tank because it is the watch to wear!”

And through the power of social media, pop culture and the relentless conveyor belt of trends, this has become the chic approach for many men in 2018. Sales of vintage watches on eBay are up 14% this year, and we’re fairly confident not all of them will be working timepieces. Begs the question then: is a watch art or a functional device? Can it be both?

Philosopher G.W.F. Hegel said that for something to truly be art it can’t have a purpose other than itself. But the good folks at Goodwin Smith HQ disagree with him (no disrespect Hegel, you top lad).


Andy Warhol

Andy Warhol (pictured above) set the broken watch trend back in the 1970s.


You see, we’ve managed to create something that is art, but still retains the function of time-telling. Granted this might not be a ground-breaking thing, but just wait until you set your eyes on the collection...

Finding a watch to suit your style

The first thing you need to consider before buying a watch is what it will be worn with the most. For example, a suit requires a very different watch style than an uber casual jeans and tee look - and a very active Bear Grylls type… well they need a different kind of thing altogether.

So ask yourself three questions…

  1. Is the watch for work, casual, or does it need to do both?
  2. What shape and size face will sit best on your wrist?
  3. Jewellery-wise, do you wear gold or silver more?


In answer to the first point, we’d like to introduce you to Moss Tan - our all-new, Italian leather strap timepiece. The vintage combination of a gold bezel, handsome white face and tan leather is as elegant as the interior of a Maserati - but much more versatile. The tan on this enables it to be worn with a casual outfit for a jaunt down the pub, but also pairs perfectly with a snappy blue or checked grey suit.

Formal and casual boxes: both checked.


 Goodwin Smith's limited edition Moss Tan (pictured above) oozes elegance.


And if less leather and more bling is more your thing (try saying that fast), then we’ve got the watch for that too. Our classical Hamilton Silver harks back to the suave seventies with it’s retro mesh strap - channeling those inner Goodfella vibes. But again, if you want to tone it down for a more casual get-up, you can always opt for the black edition, a discreet alternative and killer partner for your leather jackets.

Time waits for no man

So what are you waiting for? Treat yourself to that essential timepiece your wrist needs so badly. Forget the broken watch trend - get something that’s stylish, versatile and works. Or at the very least start dropping some hints to your other half in time for Christmas…

Shop the all-new Goodwin Smith Watch Collection


Watch collection

Whatever the occasion, the new Goodwin Smith Watch Collection has got it covered.