WORDS BY SIMON SMITH
With the re-release of the Nokia 3310 we look back at some of the highlights of the noughties.
THE NOKIA 3310 (2000)
The Nokia 3310 will forever be remembered as a virtually indestructible device with a calculator. Released in late 2000 the mobile from Denmark was highly durable due to its casing and construction. Who else dropped, threw, stomped and/or drowned theirs only to find it totally unaffected? Seventeen years later and HMD Global is releasing a modernised Nokia 3310 for €49. Yes, it will have a version of Snake but chances are the mobile will be a fad much like the Pokémon GO app.
THAT TOXIC VIDEO (2003)
"Toxic" from her In The Zone album is Britney's most expensive music video to date costing a whopping ($1million). But it isn't the video's nonsensical storyline or special effects that we remember. The infamous and thus iconic naked diamond scene was, according to director Joseph Khan the real deal - Britney went full commando but not before declaring a closed set with just her, Khan and a camera.
WHASSUP? ADVERTS (1999-2002)
Whoever thought we would ever answer a phone call screaming Whassup? Yet we did. The commercials for Budweiser beer were actually based on a short film, entitled True, written and directed by Charles Stone III that featured Stone and several of his childhood friends – Fred Thomas, Paul Williams, Terry Williams, and Kevin Lofton. The short gained so much attention at film festivals around the US that Anheuser-Busch - those who brew Budweiser - ending up signing Stone to direct Budweiser TV commercials based on True. Whassssssssssup?!
YOU'RE BEAUTIFUL (2004)Perhaps the most overplayed song in the history of music ever, "You're Beautiful" was released as the third single from Back To Bedlam in 2005. To say it received widespread airplay is an understatement; "You're Beautiful" was on every radio station at every time of the day. In fact, Blunt won an Ivor Novello award for Most Performed Work. But for all the digs Blunt received for the song he took it on the chin. He 2011 he guest-hosted TV show "Have I Got News For You" where he joked and ridiculed himself over the single.
THE CLASSIC IPOD (2001)
Last but not least, the first generation iPod Classic, technically known as M8541. The portable music player was released in 2001 with the slogan "1,000 songs in your pocket" and cost between £200-300. The brick-like device had a battery life of ten hours and came with a 5 GB capacity. Unbelievably, it had a "mechanical scroll wheel" to look through songs. To put things into perspective the six generation Touch iPod boasts 40 hours of battery life for audio and 8 hours for video. Instead of a paltry 5 GB capacity, buyers have the choice of either a 16, 32, 64, or 128 GB model.