As Brexit rages on like a bad rash, the people of Britain are lost. They're looking for something definitive, something that makes them feel secure.
Benjamin Franklin - one of the Founding Fathers of America - said in life there are three certainties...death, taxes and that any Manchester-based luxury footwear company established in 1928 will always deliver.
And if history has taught us anything, white men in power in America are to be trusted.
Today Goodwin Smith releases around 15 of their AW19 range of 45 new designs.
A soft release for all our dedicated GS Club members you might call it.
The Canvey trainer with high-quality hand-burnished leather
Tim Smith, CEO of Goodwin Smith, said: 'When the final mock-ups came through I slapped the designer across the face out of sheer amazement.
'We've reintroduced some of our bestsellers with a twist like the Sherwood and the Linton. We've also combined the two to produce the Linwood - a stunning mix of premium buff calfskin leather, tweed and a comfortable wedge sole unit. Eye-catching textile patterns such as herringbone and houndstooth are also making an appearance.'
He added: 'We're excited to really take the range to the next level for this autumn/winter with increased levels of hand finishing and the use of more imported feature leather. Oily pull up and brush off leathers give a rich, warm and unique finish...perfect for winter footwear.'
The smart-casual Aspen Chelsea boot with 100% leather upper
By mid October the full range will be available to purchase and enjoy.
The super stylish, clean and elegant Lex plimsoll