For the second season in a row, we've teamed up with Huddersfield as a commercial partner. As two forward-thinking and ambitious organizations, the synergies between the club and company are strong. We're both proud of our heritage, and we both have a strong vision for the future.

The objective of this collaboration is to offer Huddersfield fans high quality at a lower price. Not only does this feature our high-quality leather shoes and boots but, more recently, we’ve expanded our offering to include premium menswear, belts, small leather goods and fragrances.


Remembering our roots

Our origin dates back to an argument between two shoemakers, Ernest Goodwin and Walter Smith, in a Lancashire pub in 1928. Each was convinced he could make the best shoes and, ultimately, the men joined forces to form one company. Today, Goodwin Smith shoes are worn all over the world by high-profile celebrities and sportsmen who often post images of themselves wearing their Goodwin Smith footwear proudly on their social media channels.

When asked about the Huddersfield Town partnership, our Marketing Manager, Jack, said, “We are delighted to be teaming up with Huddersfield Town again in their second season in the Premier League. As a brand, it’s important that we work with clubs that match our core values and tradition but that can also support our global growth as we continue to develop our international growth.

“Last season we had an overwhelming amount of support from the footballing community, the HTAFC fans and our own customers around the partnership, so we were keen to continue our association with the Club”


What will the 2018/2019 Premier League season hold for the Terriers?


Huddersfield Town’s Commercial Manager said “As brands go we have some great synergies. We both continue to grow our image and the renewed partnership makes perfect sense. The objective is to engage with our supporters and offer great discounts for our loyal support across their products.

Over the course of the partnership there will be some fantastic offers and competitions for our supporters, so to celebrate the extended partnership, Town fans can benefit from an extra 10% off new Bucking Good Shoes on their first order by using code ‘HTAFC10’ at the checkout. Back of the net!

Shop our new AW18 collection now.

September 30, 2018 — Bonnie Jackson