Footwear manufacturer Goodwin Smith is pleased to announce its partnership with Leeds United Football Club. The collaboration will see the Manchester-based brand kit out the Leeds United first team squad and management with their famous #BuckingGoodShoes. Leeds United will also be offering fans an opportunity to purchase their very own pair of Goodwin Smith shoes on their official club website, with plans in place to roll out their offering in the club shop.

"As a brand, we were excited to hear of Leeds' interest in partnering with us. The club's forward thinking approach to creating a unique retail experience for its fans is something that really appealed to us," says Jack Dyson, Brand Manager at Goodwin Smith. “Our existing GS Club fanbase will already know we like to make the most of our sport partnerships and we’re excited to be supporting the club in their continued push for promotion this season."

Leeds United are currently riding the crest of the play-off wave as they sit in fifth place in the Sky Bet Championship with five games to play and within two points of third place rivals Huddersfield Town.

Mike Peebles, Head of Retail at the club said, "We are pleased to have Goodwin Smith on board as the clubs Official Shoe Partner."

"Not only will the brand be providing stylish footwear for the players to wear with their club suits, we will also be retailing Goodwin Smith products through our online store."

"Supporters will have the chance to get their hands on some really impressive products. To launch the partnership we are offering supporters 20% off the shoes." 

To learn more about the partnership, contact Jack Dyson at 01706 871414 or email,, or visit the website at

About Goodwin Smith 

Goodwin Smith design and manufacture quality footwear and specialise in men's brogues. Established in 2013, Goodwin Smith is located in Lancashire in the heart of the footwear empire - the Rossendale Valley. The brand prides itself on its quality and attention to detail during the process of creating each brogue. 

About Leeds United F. C. 

Leeds United, a.k.a "The Whites", is a professional association football club in Leeds, West Yorkshire, England. The club was formed in 1919 following the disbanding of Leeds City F.C. by the Football League and took over their Elland Road stadium. They play in the Championship, the second tier of the English football league system.
April 13, 2017 — Jack Dyson