• BAG 0


Posted on September 02 2016


This year’s Team GB have done us proud; bringing home more gold than Jack Sparrow on a night out. Amidst the celebrations, however, let’s not forget those Olympians that placed first in style.


Daley Thompson

The King of 80's Olympics cool, no one worked track wear like Daley, when go faster stripes where literally just that. Check out those retro tack suits…you know you want one.

Bruce Jenner

If you didn't know that Caitlyn Jenner was once Bruce Jenner then seriously where have you been? And even more so if you didn't know that Bruce was a gold medalist in the 1976 Montreal Olympics then surely you've been living on Mars. Caitlyn may be high flying in fashion but Bruce was certainly a winner in style.


Michael Phelps

It’s reported that when competing Phelps stays totally focused on the competition and nothing else. Maybe that's his secret to securing so many medals but he also succeeds at style. The best way to be stylish is to do so without trying, there he goes again and takes the title for effortless style.

Peter Norman

What is style? Well sometimes it’s not just what you do, it’s the way you do it. John Carlos and Tommie Smith – the men making the Black Power salute – capture the focus of this image of the 1968 Summer Olympics in Mexico City, but it’s worth knowing the story of the lesser-known guy at the front; 'Peter Norman'.

Peter Norman was a silver medalist in the 200 meters at the 1968 Olympics and still to this day is the holder of the Australian 200 meters record. He was opposed to racism and it was his suggestion that Carlos and Smith share the pair of black gloves used in the salute.

On the podium he wore a badge in support of the Olympic Project for Human Rights, when Carlos and Smith told him of what they were planning to do he said "I'll stand with you".

As a result of that action Peter Norman's Olympic career ended that day, however, he is forever a champion of humanitarianism that was in a class of his own.


Louis Smith

Thanks to Louis Smith gymnastics has never looked so good. Time to get those tight vest tops out and note those rather well shaped eyebrows going on too.

Michael Johnson

He memorably ran the 200m and 400m in style at the 1996 Olympics in Atlanta while wearing golden shoes. Michael Johnson's gold running shoes were actually gold Nike spikes. It seems donning medals of gold is just not enough as Usain Bolt ran in gold Puma spikes for his 100m Olympic win in Rio, also scoring gold in the style stakes.


Fernanda Venturini

At the 1996 Atlanta Summer Olympics this volleyball player from Brazil presented us the best in curve serve style that meant guys liked her and girls wanted to be her, but(t) we don't need to say anymore. 

Recent Posts

Follow us on Instagram @Goodwinsmithuk

On Twitter

Like us on Facebook

Goodwin Smith

Join our Mailing List

Sign up to receive our daily email and get 50% off your first purchase.