???by the bullet-proofbear


Calum Best - son to the late great Manchester United midfielder, George - is cementing his role as an official Goodwin Smith brand ambassador after becoming the face of our new SS16 campaign.

 Having watched from the sidelines for the last couple of years, it’s time for him to make his own mark on Goodwin Smith. Tomorrow will see the 35-year-old style icon make his GS debut as he takes part in our secret rooftop shoot in the heart of Manchester.

The GS team will be checking into a luxury penthouse apartment where there’ll be plenty of balloons, beautiful models and bucking good shoes waiting to be unleashed. The campaign theme for the new collection is a fashionable, sophisticated house party with a playful feel and lots of summer time vibes. Mr Best will be a special guest at the party.

Jack Dyson, GS Brand and Marketing Manager offers some insight as to what will be going down and why: “We’re really excited to have Calum involved in this new campaign. Over the last few years he’s been a great supporter of GS, endorsing us, here, there and everywhere he goes. We’ve always been keen to get him doing something more official. The timing couldn’t be better for both parties as we know Calum has a real passion for fashion and footwear. It just made sense.

“We’re always looking for ways to better ourselves as a brand and work with influencers that understand our core values, Calum fits the mould. We specifically look for people that match our GS ethos as we see it being a vital part of the brand’s positioning. It’s important that we work with individuals that have the same mind-set as we do. Working with GS Club members that not only look good but demonstrate an obvious link with the brand’s image is key.

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